17,792 products, 108 days: what prices actually did

Prices went down more often than up

Of 7,718 price changes we recorded, 3,472 were increases and 4,246 were decreases: 45% of all movement was upward. When a price did fall, the typical fall was 23.2% — the median, so half of all drops were smaller than that.

Not every rise is a price increase: 1,998 of the 3,472 were prices going back up after a sale ended. The other 1474 went above anything we had recorded for that product before.

The practical read: waiting paid off more often than it cost. Drops cluster in a few brands, though — check the table below before holding out for a particular product.

Holiday sales, checked against the 30-day low

A store can mark a price down from any figure it chooses, including one it raised a week earlier. We compare each sale price with the lowest price we recorded for the same product in the 30 days before the sale week. The EU applies this test to every advertised discount; US shoppers are rarely shown it.

Black Friday 2026: the week we measure runs Nov 21 to Cyber Monday, Nov 30, against a baseline that opens Oct 22. Price increases recorded since Oct 22 — three or more products at one store within a day:

• Bearaby, Nov 10: 3 products, typically +22.8%
• Nomatic, Nov 9: 9 products, typically +11.1%
• Gymshark, Nov 7: 13 products, typically +100.0%
• Lumin, Nov 6: 35 products, typically +11.1%
• Jonathan Adler, Nov 6: 14 products, typically +10.2%
• Schoolhouse, Nov 6: 6 products, typically +18.6%
• Foreo, Nov 5: 85 products, typically +7.2%
• Nopalera, Nov 5: 4 products, typically +5.4%
• Volvik, Nov 3: 4 products, typically +12.2%
• Baked by Melissa, Nov 2: 4 products, typically +25.0%
• SPARK PAWS, Nov 2: 3 products, typically +9.6%
• APOTHEKE, Nov 2: 3 products, typically +5.6%
• Burt's Bees Baby, Nov 1: 3 products, typically +24.8%
• Bonheur Jewelry, Oct 31: 3 products, typically +10.2%
• 90 Degree by Reflex, Oct 30: 3 products, typically +22.2%
• Summersalt, Oct 29: 14 products, typically +48.1%
• MagicLinen, Oct 28: 35 products, typically +4.8%
• Nisolo, Oct 28: 3 products, typically +25.3%
• Zoe Lev, Oct 26: 44 products, typically +5.4%
• gorjana, Oct 23: 38 products, typically +3.4%
• Zoe Lev, Oct 23: 4 products, typically +5.1%

Labor Day 2026, Sep 1 – Sep 7

23 products got 10% or more cheaper, typically 20.0% below the price just before. 22 of them went below the lowest price of the previous 30 days, typically by 20.0%; the other one was no lower than a price already charged in those 30 days. Only products we had watched for all 30 days are counted.

Every store, by holiday:Black FridayLabor DayMemorial DayFourth of JulyPresidents' Day

Who raised prices, and when

A price increase here means at least three products at one store, each checked for at least 30 days, went above every price we had recorded for them, within a day of each other. Prices coming back after a sale and rounding such as $29.95 to $30 do not count.

Which brands actually moved

Brands with at least three recorded changes. Depth is measured against the price we recorded ourselves on the previous check, not against a number the store crossed out.

Another 471 brands we watch did not change a single price in 108 days. For those, «does it ever go on sale» has an answer, and the answer is no — at least not in the window we have watched.

How this is measured

• Every product page is checked once a day. A check is recorded whether the price moved or not, so «never changed» is a result, not a gap.
• A change counts only against our own previous reading. Store-side «was» prices are not used anywhere on this site.
• Amazon products are excluded entirely: their license does not let anyone keep a price longer than 24 hours, so we have no history for them. What you see here is direct-to-consumer and specialist retailer stock.
• 108 days is a short window. It is enough to say what happened in it, not enough to describe a year.

Numbers update automatically as checks accumulate. The method behind our rankings is in how we pick and rank.