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Memorial Day sales by store, measured product by product

Memorial Day 2027 is on May 31, 2027. Below: Memorial Day 2026, measured product by product.

Memorial Day 2026 in numbers

None of the 29 products we compared got 10% or more cheaper in Memorial Day week 2026.

  • At both stores with a sale banner (typically “up to 50% off”), fewer than 3 of the products we compared got cheaper: the discount came off in the cart, with a code, or on products outside our sample.
  • None of the 6 stores cut the price of 3 or more products.

Source: Avahit, copies of product pages saved by the Internet Archive before and during Memorial Day week 2026. Final since May 26, 2026. For the press

Cite as: Avahit, Memorial Day 2026 sales by store, https://avahit.com/sales/memorial-day. Licensed under CC BY 4.0: free to quote and republish with a link to this page.

Memorial Day 2026

We compared product prices at 6 stores for Memorial Day. None of them cut the price of 3 or more products by 10% or more; at 2 the homepage banner advertised a discount while fewer than 3 of the products we compared got cheaper, so the discount came off in the cart, with a code, or on products outside our sample. At 9 more stores we saw only the homepage banner or fewer than 3 products.

Prices from copies of product pages saved by the Internet Archive. 10%+ cheaper: products whose price fell 10% or more during Memorial Day week, against their own earlier price. Typical cut: the median among them.
Store10%+ cheaperTypical cutDeepestBanner promised
Discount not on product prices · 2
Glossier0 of 4—up to 50% off
ILIA0 of 12—“THE FRIENDS + FAMILY SALE”
Prices held · 4
Fly By Jing0 of 3——
Holo Taco0 of 3——
Jones Road0 of 3——
Twelve South0 of 4——
9 more stores: homepage banner only, no product prices to compare
  • Boll & Branch · 20% off, with a code
  • Coddle · up to 40% off
  • Coyuchi · 20% off sitewide
  • Cozy Earth · 20% off sitewide
  • Dr. Squatch · up to 40% off
  • Misen · up to 20% off sitewide
  • Otherland · 20% off
  • Parachute · 25% off sitewide
  • Rothy's · up to 40% off

Memorial Day 2025

We compared product prices at 11 stores for Memorial Day. None of them cut the price of 3 or more products by 10% or more; at 3 the homepage banner advertised a discount while fewer than 3 of the products we compared got cheaper, so the discount came off in the cart, with a code, or on products outside our sample. At 11 more stores we saw only the homepage banner or fewer than 3 products.

Prices from copies of product pages saved by the Internet Archive. 10%+ cheaper: products whose price fell 10% or more during Memorial Day week, against their own earlier price. Typical cut: the median among them.
Store10%+ cheaperTypical cutDeepestBanner promised
Discount not on product prices · 3
ILIA0 of 4—15% off
Manduka0 of 3—25% off
Saie0 of 8—“Stock up on summer essentials during our biannual Friends & Family S…”
Prices held · 8
Dieux0 of 3——
Glossier0 of 23——
Glow Recipe0 of 7——
Jones Road0 of 3——
Kosas0 of 4——
Lalo1 of 41 product, −20%—
Summer Fridays0 of 4——
Tower 280 of 3——
Fewer than 3 products compared · 2
Cozy Earth0 of 1—30% off
Twelve South1 of 11 product, −20%“Memorial Day Sale”
9 more stores: homepage banner only, no product prices to compare
  • Boll & Branch · 20% off, with a code
  • Death Wish Coffee · 25% off select items, with a code
  • East Fork · 1% off
  • Ekster · up to 30% off
  • Milk Makeup · 25% off
  • Outdoor Voices · up to 70% off
  • Parachute · up to 75% off
  • RMS Beauty · 37% off
  • Rothy's · up to 50% off

Price report: who raised prices recentlyOther holidays we measured

Questions about Memorial Day sales

Were Memorial Day 2026 discounts real?
We compared 29 product prices at 6 stores before and during Memorial Day week 2026: 0 (0%) got 10% or more cheaper. 2 of the 6 stores advertised a discount on the homepage banner, typically “up to 50% off”; at all of them fewer than 3 of the products we compared got cheaper, so the discount was applied in the cart, with a code, or to products outside our sample. No store cut the price of 3 or more products.
Which stores advertised a Memorial Day 2026 discount without cutting product prices?
Glossier (banner: up to 50% off; 0 of 4 products showed a lower price); ILIA (banner: “THE FRIENDS + FAMILY SALE”; 0 of 12 products showed a lower price). At each, fewer than 3 of the products we compared showed a lower price, so the discount came off in the cart, with a code, or on products outside our sample.