Fourth of July sales by store, measured product by product
Fourth of July 2027 is on Jul 4, 2027. Below: Fourth of July 2026, measured product by product.
Fourth of July 2026 in numbers
None of the 55 products we compared got 10% or more cheaper in Fourth of July week 2026.
- None of the 6 stores cut the price of 3 or more products.
Source: Avahit, copies of product pages saved by the Internet Archive before and during Fourth of July week 2026. Final since Jul 5, 2026. For the press
Cite as: Avahit, Fourth of July 2026 sales by store, https://avahit.com/sales/fourth-of-july. Licensed under CC BY 4.0: free to quote and republish with a link to this page.
Fourth of July 2026
We compared product prices at 6 stores for Fourth of July. None of them cut the price of 3 or more products by 10% or more. Discounts taken off at checkout (codes, spend thresholds, gifts with purchase) do not change a product's price, so they are not counted. At 7 more stores we saw only the homepage banner or fewer than 3 products.
| Store | 10%+ cheaper | Typical cut | Deepest | Banner promised |
|---|---|---|---|---|
| Prices held · 6 | ||||
| Glossier | 0 of 35 | — | — | |
| Jones Road | 0 of 3 | — | — | |
| Kosas | 0 of 3 | — | — | |
| Rothy's | 0 of 6 | — | — | |
| Saie | 0 of 3 | — | — | |
| Tower 28 | 0 of 5 | — | — | |
| Fewer than 3 products compared · 1 | ||||
| Glow Recipe | 0 of 2 | — | “THE STRETCH TOTE • Free Welcome Gift With $55+ Orders” | |
6 more stores: homepage banner only, no product prices to compare
- Cuyana · up to 60% off
- Kangol · “Shop the Warehouse Sale Shop the Warehouse Sale”
- Margaux · “The Archive Sale”
- Summer Fridays · “FREE MINI SHADEDROPS SPF 50 MINERAL MILK SUNSCREEN WITH ORDERS $50+”
- tomboyx · “BIG GAY WAREHOUSE SALE”
- Ugmonk · 40% off, with a code
Fourth of July 2025
We compared product prices at 5 stores for Fourth of July. 1 cut the price of 3 or more products by 10% or more; at 1 more the homepage banner advertised a discount while fewer than 3 of the products we compared got cheaper, so the discount came off in the cart, with a code, or on products outside our sample. At 18 more stores we saw only the homepage banner or fewer than 3 products.
| Store | 10%+ cheaper | Typical cut | Deepest | Banner promised |
|---|---|---|---|---|
| Cut product prices · 1 | ||||
| Glossier | 6 of 38 | −34.3% | −40% | 25% off |
| Discount not on product prices · 1 | ||||
| ILIA | 0 of 7 | — | 15% off | |
| Prices held · 3 | ||||
| Jones Road | 0 of 3 | — | — | |
| Saie | 0 of 3 | — | — | |
| Tower 28 | 0 of 4 | — | — | |
| Fewer than 3 products compared · 1 | ||||
| Glow Recipe | 0 of 2 | — | 20% off | |
17 more stores: homepage banner only, no product prices to compare
- Bearaby · up to 30% off
- Boy Smells · 10% off
- Coddle · up to 40% off sitewide
- Coyuchi · “Summer Sale on Sale | Shop Now Free Shipping on Orders $300+”
- Cozy Earth · 10% off
- Duke Cannon · 20% off
- East Fork · 1% off
- Farmacy · “Get a FREE 4-pc Summer Skin Gift with orders $80+ DETAILS The Double…”
- Floyd · 30% off sitewide
- Liforme · up to 30% off
- Manduka · 25% off
- Margaux · “The Archive Sale”
- Milk Makeup · 20% off
- Orbitkey · up to 40% off
- RMS Beauty · up to 20% off
- Rothy's · up to 50% off
- tomboyx · “Summer warehouse sale”
Price report: who raised prices recentlyOther holidays we measured
Questions about Fourth of July sales
- Were Fourth of July 2026 discounts real?
- We compared 55 product prices at 6 stores before and during Fourth of July week 2026: 0 (0%) got 10% or more cheaper. No store cut the price of 3 or more products.