Fourth of July sales by store, measured product by product
Fourth of July 2027 falls on Jul 4, 2027. Below: what happened to prices in past years, from our daily price checks and, before those began in July 2026, from copies of product pages and homepages saved by the Internet Archive.
Fourth of July 2026
We could measure 10 stores for Fourth of July. None of them cut the price of 3 or more products by 10% or more. Discounts taken off at checkout (codes, spend thresholds, gifts with purchase) do not change a product's price, so they are not counted.
| Store | 10%+ cheaper | Typical cut | Deepest | Homepage banner | Prices from |
|---|---|---|---|---|---|
| Ugmonk | — | — | — | 📦 40% Off Gather Final Stock | Code: GATHERFINAL → | Saved copies |
| Glow Recipe | 0 of 2 | — | — | THE STRETCH TOTE • Free Welcome Gift With $55+ Orders | Saved copies |
| Glossier | 0 of 35 | — | — | — | Saved copies |
| Rothy's | 0 of 6 | — | — | — | Saved copies |
| Jones Road | 0 of 3 | — | — | — | Saved copies |
| Tower 28 | 0 of 5 | — | — | — | Saved copies |
| Saie | 0 of 3 | — | — | — | Saved copies |
| Summer Fridays | — | — | — | FREE MINI SHADEDROPS SPF 50 MINERAL MILK SUNSCREEN WITH ORDERS $50+ | Saved copies |
| Kosas | 0 of 3 | — | — | — | Saved copies |
| Death Wish Coffee | — | — | — | BUILD YOUR OWN COFFEE BUNDLE AND SAVE UP TO 25% OFF | Saved copies |
Fourth of July 2025
We could measure 22 stores for Fourth of July. 1 cut the price of 3 or more products by 10% or more; 1 more advertised a discount on the homepage banner while product prices stayed the same, so it was taken off in the cart.
| Store | 10%+ cheaper | Typical cut | Deepest | Homepage banner | Prices from |
|---|---|---|---|---|---|
| Glossier | 6 of 38 | −34.3% | −40% | Sign up for a subscription during our Friends of Glossier Sale and save 25% off all future eligible orders. (Wowza) | Saved copies |
| floydhome.com | — | — | — | THE FLOYD SUMMER SALE: MEMBERS SAVE 30% SITEWIDE. | Saved copies |
| milkmakeup.com | — | — | — | Take the Primer Quiz for 20% off your primer. Take Quiz | Saved copies |
| eastfork.com | — | — | — | 1% of Sales Donated To Our Community Partner | Saved copies |
| Boy Smells | — | — | — | 10% of Citrush sales go to The Trevor Project for LGBTQ+ youth. Get a FREE Citrush Sniffer on orders over $100. Enjoy Free Shipping on All Orders Over $50 | Saved copies |
| Liforme | — | — | — | Up to 30% Off ends: 03-07-2025 10:00 | Saved copies |
| Glow Recipe | 0 of 2 | — | — | 20% OFF MOISTURIZERS • Limited Time Only | Saved copies |
| Nomatic | — | — | — | Bundle & Save Up To 30% Off Apparel | Saved copies |
| Rothy's | — | — | — | New Styles Added! Up to 50% Off online & in stores. SHOP FINAL FEW | Saved copies |
| Boll & Branch | — | — | — | Never Sleep Hot Again | Experience cool, unparalleled comfort in the finest 100% organic cotton. | Saved copies |
| Manduka | — | — | — | Shop 25% Off Almost Perfect Mats. New Styles Added! > | Saved copies |
| dukecannon.com | — | — | — | 20% OFF* + $6 BRICKS | | Saved copies |
| Jones Road | 0 of 3 | — | — | — | Saved copies |
| Tower 28 | 0 of 4 | — | — | — | Saved copies |
| Orbitkey | — | — | — | Mid-Year Clearance: Up to 40% off Selected Items | Saved copies |
| Cozy Earth | — | — | — | PURCHASE 3 OR MORE ITEMS AND GET an extra 10% OFF + Free Shipping $100+ | Saved copies |
| Farmacy | — | — | — | Get a FREE 4-pc Summer Skin Gift with orders $80+ DETAILS The Double Cleanse Dream Team | $29 SHOP NOW ($32 Value) SHOP NEW Green Clean Cleaning Balm $39 | | Saved copies |
| Saie | 0 of 3 | — | — | — | Saved copies |
| Coyuchi | — | — | — | Summer Sale on Sale | Shop Now Free Shipping on Orders $300+ | Saved copies |
| Bearaby | — | — | — | Summer Sleep Sale: Up to 30% off | Saved copies |
| ILIA | 0 of 7 | — | — | GET 15% OFF SENT DIRECTLY TO YOUR PHONE | SIGN ME UP | Saved copies |
| rmsbeauty.com | — | — | — | The Double Rewards Event! Get Up To 20% in Rewards every time you shop, all month long > | Saved copies |
Cheaper than we saw before, right nowPrice report: who raised prices recentlyOther holidays we measured